COMMERCIAL AND BRANDING

If you’re a business with a brand new product or service, how are you going to compete with the market?

You’ll need a professional photographer at some point to reach that next level in your marketing and sales. Especially when many businesses make most of their profits online, it’s best not to let a lens the size of a pimple represent your product. This category can include you, as the product. If you’re an entertainer or market yourself in any way as a brand, only a professional photographer can really deliver the quality to exceed or match your competition. This includes headshots,business portfolios, politicians, and even homemade blogs.

Just because you can make an online business from home, that doesn’t mean it should look like it. Everyone’s business model should include at least one professional photoshoot in their expenses. Too many small businesses forget to do this and end up trying to hire a photographer with the change in their pockets, when their profits aren’t where they hoped they’d be.

Don’t mess around with your business, hire a professional photographer.

If you think you need a professional photographer, you already do.

Hiring a professional photographer should not be difficult or cause angst or pain. It is an important business decision, and should be considered with deliberate thoughtfulness. Choosing the wrong photographer, or making visual decisions that are not in keeping with your brand and the goals of your business can have long reaching consequences. Choosing the right photographer can bring more to the bottom line of your business than you even imagined.

Choose… wisely.

When you hire me, you are hiring a “visual solution provider”

Yes, I know that sounds kind of strange, but that is what commercial photographers do. Every product has challenges to making it look great. Every service has challenges in bringing that service to a photograph. Professional commercial photographers are uniquely prepared to meet those challenges and provide solutions that make images that work for you. Most commercial photographers consider themselves problem solvers first… and that is good for you.

Hire a photographer that understands your needs

How can you tell if they understand your needs? They ask questions. Lots and lots of questions. They will want to see what you consider your competition, they may want to scout your location, or meet with you for a pre-production discussion. They may ask to do test shots before the actual shoot to make sure they can solve the challenges in the best way possible. They will want to know exactly what you want to do with the images so they can prepare them for the best presentation possible.

Great photography is not a cost item, it’s a profit center!

Good photography sells more product. It makes your service look better. It takes your business and shows it in the best light. Look at all premium brands for the truth. They spend tens of thousands, even hundreds of thousands of dollars on their imagery. Why? Because they KNOW it works. In side by side comparisons, consumers and purchasers choose brands with great photography over products with bad, boring or mediocre imagery. In short… better photography sells more stuff to the clients you want to serve.